Business of Architecture Podcast
Discover strategies, tips and secrets for running a fun, flexible and profitable architecture practice. The focus here is simple: discussion of ways for architects to create a dream architecture practice: design what you want, when you want, and get paid well for it.

Today I answer a viewer question.

“Enoch, what is the roadmap for marketing a small architecture firm?” – Tom

Great question Tom.

I get asked this frequently, because if work isn't coming into a firm, the firm doesn't eat.

And a lot of firms out there are struggling to get the food they want to eat.

There are three systems that make up the roadmap to marketing a small architecture firm.

  1. A system to create attention, interest and desire around the services that your firm provides from your ideal clients
  2. A system to convert those relationships into work
  3. A system to follow up and nurture relationships that may turn into work later

If you want a shortcut to developing these marketing systems for your firm, consider applying to the DREAM Practice Accelerator. The DREAM Practice accelerator helps architecture firm owners build their dream practice, a practice that is dependable, rewarding, provides an exceptional experience for themselves and their team, is autonomous (can function without them there) and mission driven (a clear purpose).

Click here to discover more about the DREAM Practice Accelerator.

Direct download: small-firm-marketing-roadmap.mp3
Category:general -- posted at: 10:11pm PDT