Business of Architecture Podcast (Branding)
Discover strategies, tips and secrets for running a fun, flexible and profitable architecture practice. The focus here is simple: discussion of ways for architects to create a dream architecture practice: design what you want, when you want, and get paid well for it.

This is the second part of the interview with Josh Miles, author of the book Bold Brand: The New Rules for Differentiating, Branding and Marketing your Professional Services Firm. He’s also the co-founder of a successful visuals identify and branding firm: Miles Herndon

 

In this episode you’ll learn:

Direct download: ep138-discovering-your-brand-essence-with-josh-miles.mp3
Category:Branding -- posted at: 9:30pm PDT

Today’s guest is Josh Miles, author of the book Bold Brand: The New Rules for Differentiating, Branding and Marketing your Professional Services Firm. He’s also the co-founder of a successful visual identity and branding firm: Miles Herndon

On this episode you’ll discover:

Direct download: ep137-the-power-of-branding-to-build-relationships-josh-miles.mp3
Category:Branding -- posted at: 8:05am PDT

In this episode you'll discover the list of 'lessons learned' that Mark Busse and Ben Garfinkel shared with me recently.

These lessons include:

  1. Marketing should not be ignored
  2. Employees want more than money
  3. It's fine to say 'no'
  4. Your online reputation matters
  5. What you say is less important than what you believe
  6. Count on technology to be a game-changer
  7. Baby Boomers are retiring and the rising generation will make changes.

There's a special surprise the end of this episode, so make sure you listen all the way to the end.

Go to Business of Architecture to find out about the lessons learned with regards to branding and identity.


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