Business of Architecture Podcast
Discover strategies, tips and secrets for running a fun, flexible and profitable architecture practice. The focus here is simple: discussion of ways for architects to create a dream architecture practice: design what you want, when you want, and get paid well for it.

Today's guest is Charlie Cichetti, entrepreneur, and CEO of 2 companies in the sustainability consulting industry.

In today's episode you'll discover valuable lessons in scaling and growing a business, as well as the latest information on the new LEED building standard, and some predictions about the future of the sustainable building rating movement.

Direct download: ep172-future-LEED-building-rating-system.mp3
Category:general -- posted at: 1:00am PDT

Struggle getting paid what you're worth? Today Ivan Lares from Sea Level Media explains why inbound marketing can be profitable your firm and how it helps your clients see the value of working with your firm. This is the second half of our interview.

In this episode you’ll discover:

  • The big blogging mistake that firms make which turns clients away and what to do instead
  • The #1 thing that clients want from your firm right now (Hint: It’s NOT the lowest price!)
  • The most important inbound marketing tactic for small firms to attract new clients without spending a dime

Download the Architecture Firm Profit Map at: http://freearchitectgift.com

 

Direct download: ep171-inbound-marketing-architecture-firms-ivan-lares.mp3
Category:Marketing -- posted at: 10:00pm PDT

Today we speak with Ivan Lares, the CEO of Sea Level Media about content and inbound marketing for architecture firms.

In today's show you'll discover:

  • The dramatic shift that is happening in the way that clients find and vette architecture firms
  • What inbound marketing is and how to make it work for your architecture firm
  • The four types of content you'll want to focus on if your firm is doing content marketing

Download the Architecture Firm Profit Map at: http://freearchitectgift.com

Direct download: ep170-inbound-content-marketing-architects.mp3
Category:Marketing -- posted at: 2:22pm PDT

WARNING - this isn't a normal Business of Architecture podcast episode. Enoch goes a bit off the rails here and shares some advice about how to dramatically increase your architecture firm income.

Go to http://boainsider.com to request access to the secret Facebook group.

Direct download: 20161005-increase-your-architecture-firm-income.mp3
Category: -- posted at: 8:44pm PDT

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