Discover how to apply client-attracting, inbound marketing strategies for your architecture firm so that you can pick and choose the projects you work on.

In this episode of the Business of Architecture podcast, you'll discover how to become an in-demand architecture firm in 12 months, not 12 years.

Discover how to increase the caliber and quality of architecture projects you win.

Discover how to reach potential architecture clients BEFORE they start looking for an architect.

This episode is the audio from the presentation I gave at this year's Architect Business Summit that I put on in New York City.

The Summit is the Architect Marketing Institute's yearly event where our coaching clients get on stage and share the exact strategies and tactics they've used to grow their business over the past year.

For more information about the Summit, visit http://archmarketing.org/summit .

Discover how this architect built a business that allows her to help more people, and gives her the impact, freedom and flexibility that matches her family lifestyle.

In 2013, architect Amelia Lee had a big year, personally and professionally.

It started with a personal tragedy and culminated with a trip to Uganda to meet people courageously (and against all odds) ending their own hunger and poverty.

She saw in person what happens when you educate and empower someone to believe things can be different -- that they can make a difference and reach a different destination.

She came back home to her husband and 3 small children. She looked at the dreams they had been delaying because they weren't 'ready': financial goals, career goals, and personal goals.

She thought about all the reasons why she wasn't living the life she really wanted … and realized those reasons were excuses.

She wanted a family-centered, flexible life, where she was really making a difference in how people live in – and beyond – their homes.

She wanted to impact how Australians create and occupy their homes, while also being the wife and mother she wants to be.

She decided to move her family to a beautiful, rural area on the northern Australian coast. Determined that there was another way to leverage her skills as an architect that didn't involve living in a large city and doing traditional client work, she founded Undercover Architect - a consulting platform that helps homeowners get the home of their dreams and helps her build her ideal life.

Today is a UK edition of the Business of Architecture. In this episode, my co-host Rion Willard speaks with Jason Bruges, an experience designer and the director of Jason Bruges Studio. After being educated and trained as an architect, Jason moved over into experience design.

Today Jason Bruges reveals how he leveraged his training in architecture to found and direct one of the world's leading experience design firms.

You may ask, what is experience design?

Basically, experience design is the design of the environment with a special focus on the experience that a person has as they move through that environment.

Jason Bruges Studio creates interactive spaces that combine architecture, art installation and interaction design, which basically means these spaces and installations respond to the people who inhabit them.

Every now and then I like to bring on a guest that has used his or her architecture degree outside of the traditional realm of architecture - today's interview is an example of that.

Today is a UK edition of the Business of Architecture show. In this episode my co-host Rion Willard speaks with Kyle Buchanan, one of the Directors of Archio, an architecture firm with offices in London and Cheltenham. The firm specializes in housing and public buildings.

Kyle Buchanan talks about how he inherited his firm from his father, and how he rebranded it to give it a new identity that includes his partner Mellis and the company team members.

Among the valuable nuggets you'll get from today's episode, Kyle talks about how hiring a business coach opened up a new, empowered way of approaching his business.

He talks about business systems, culture and what he calls the 3 strands of marketing.

Near the end of today's show, Kyle reveals how he empowers his team members to contribute to the marketing efforts.