Today, Rion Willard takes the mic and interviews architect Oliver Cooke. Oliver Cooke is the co-founder of Cooke Fawcett, a UK-based firm focused on cultural buildings.

Register for the FREE Firm Freedom Formula Online Training: https://www.businessofarchitecture.com/freedomwebinar

Get access to the 4-part firm profit map here: http://freearchitectgift.com.

Have you ever been frustrated by the feast or famine cycle of not enough work or too much work?
What if there was a way that you could control the number of meetings you have with qualified people who are predisposed to working with you?

Tom Poland is the creator of "Leadsology" the science of being in demand, and he has developed a process that does exactly that.

In today's episode, you'll discover:

• The 4 "R's" of an effective client conversation
• The hurdles that you need to help a potential client overcome before they'll move ahead
• And 4 attributes your potential clients must have before you ever speak with them.

Register for the FREE Firm Freedom Formula Online Training: https://www.businessofarchitecture.com/freedomwebinar

Get access to the 4-part firm profit map here: http://freearchitectgift.com.

Today we have world-class videographer Jeff Durkin with us to talk about using the power of video as a tool for persuasion and storytelling. Jeff studied architecture at the University of California Berkeley, worked for 10 years in the architecture industry and then transitioned to videography in 2008. He quickly found a niche using his understanding of space and the built environment to create architecturally rich videos highlighting cutting-edge architecture and redevelopment projects.

Jeff has created many of the architecture industry's most recognized mini-documentaries and films, including many projects for San Diego Architect Developer Jonathan Segal and recently the firm Brooks + Scarpa.

If you're currently in the industry but thinking about a change, you'll discover in the video one of the many avenues you can use with your design background.

Video marketing is the wave of the future, and I'm excited to have Jeff Durkin back here on the show to talk to us about everything from his journey, how he chooses his clients, to how much a typical video engagement costs.

Register for the FREE Firm Freedom Formula Online Training: https://www.businessofarchitecture.com/freedomwebinar

Get access to the 4-part firm profit map here: http://freearchitectgift.com.

In today's episode, FreeeUp.com co-founder Connor Gillivan discusses how architecture and design firm owners can outsource to free up time and be more efficient.

You'll discover:

• 3 keys to not making a mistake when you hire your next team member
• 6 things you can outsource as an architect to save yourself time
• What to consider when hiring a virtual or executive assistant

Register for the FREE Firm Freedom Formula Online Training: https://www.businessofarchitecture.com/freedomwebinar

Get access to the 4-part firm profit map here: http://freearchitectgift.com.