Business of Architecture Podcast
Discover strategies, tips and secrets for running a fun, flexible and profitable architecture practice. The focus here is simple: discussion of ways for architects to create a dream architecture practice: design what you want, when you want, and get paid well for it.

Today, we speak with Alan McLenaghan, the CEO of SageGlass. SageGlass makes high performance, dynamic glass.

After earning a PhD in Polymer Physics from Strathclyde University, Alan McLenaghan rose through the ranks of several organizations which led him to his current position as CEO of SageGlass.

In today's interview, you'll discover how to inspire and lead a team, one of the keys of growing a successful, collaborative firm.

Register for the FREE Firm Freedom Formula Online Training: https://www.businessofarchitecture.com/freedomwebinar

Get access to the 4-part firm profit map here: http://freearchitectgift.com

Direct download: ep254-alan-mclenaghan.mp3
Category:general -- posted at: 4:20pm PDT

Today we speak with the author of 2 books, The Win Without Pitching Manifesto, and his latest book, Pricing Creativity.

He's one of the world's leading experts on pricing for creative professionals. His name is Blair Enns, and in our conversation today you'll discover:

  • Why you shouldn't send a written proposal (and what to do instead)
  • What Blair means when he says you should price the client and not the job
  • Blair's 6 rules for pricing services

Register for the FREE Firm Freedom Formula Online Training: https://www.businessofarchitecture.com/freedomwebinar

Get access to the 4-part firm profit map here: http://freearchitectgift.com

Direct download: ep253-Pricing-Services-Blair-Enns.mp3
Category:general -- posted at: 10:59am PDT

Today we welcome Arianna Leopard back to the show. Arianna is the Director of Marketing and Public Relations at SB Architects, a firm with offices in Miami, San Francisco, and Shenzhen, China.

In today's episode, you'll discover:

  • How to create a business development plan that includes strategy as well as tactics
  • The difference between getting published in the press and true public relations
  • How marketing relates to business development

Register for the FREE Firm Freedom Formula Online Training: https://www.businessofarchitecture.com/freedomwebinar

Get access to the 4-part firm profit map here: http://freearchitectgift.com

Direct download: ep252-Creating-Business-Development-Plan-Arianna-Leopard.mp3
Category:general -- posted at: 1:12pm PDT

Today I welcome back Eric Reinholdt to the Business of Architecture. Eric Reinholdt is the owner of 30x40 Design Workshop, based out of Mount Desert, Maine. His design focuses on simple, modern residential architecture.

In addition to being an architect, Eric is one of the top architect content creators on Youtube.
Practically every single week since 2013, Eric Reinholdt has produced and released a video on Youtube dealing with design and architecture.

The topics of his videos range from design critiques, to book and product reviews, to behind the scenes video blogs of his life and studio.

In today's episode, you'll discover how Eric manages his time to get the most important, strategic tasks done.

You'll discover why Eric is focused on building assets over time, instead of just responding to the day to day fires.

You'll also hear about why Eric vetted potential architecture clients, and how he decides which projects he'll take on, and which ones aren't a fit.

Probably my biggest takeaway from this episode is Eric's focus on taking the actions and being intentional about his day to choose the kind of life he wants to live.

Register for the FREE Firm Freedom Formula Online Training: https://www.businessofarchitecture.com/freedomwebinar

Get access to the 4-part firm profit map here: http://freearchitectgift.com

Direct download: ep251-How-to-be-Super-Productive-Eric-Reinholdt.mp3
Category:general -- posted at: 7:42am PDT

Today I welcome Eric Reinholdt to the Business of Architecture. Eric Reinholdt is the owner of 30x40 Design Workshop, based out of Mount Desert, Maine. His design focuses on simple, modern residential architecture.

In addition to being an architect, Eric is one of the top architect content creators on Youtube.
You may ask what a content creator is? Practically every single week since 2013, Eric Reinholdt has produced and released a video on Youtube.

The topics of his videos range from design critiques, to book and product reviews, to behind the scenes video blogs of his life and studio.

In today's show, Eric reveals what it took to build his Youtube subscriber base to over 100k subscribers, giving him an income stream outside of traditional architecture, and bringing him project inquiries from around the world.

You'll also discover:

  • How to create engaging video content that gets shared
  • How Youtube helps to grow Eric's business
  • How he's able to share his design expertise in an engaging way with the world

 

Register for the FREE Firm Freedom Formula Online Training: https://www.businessofarchitecture.com/freedomwebinar

Get access to the 4-part firm profit map here: http://freearchitectgift.com

Direct download: ep250-YouTube-Architects-Eric-Reinholdt.mp3
Category:general -- posted at: 8:31am PDT

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