Set your firm apart with a powerful brand. Today we discuss branding for architecture firms - and how to create a powerful, authentic brand for your firm.

Click here to read this episode on Business of Architecture.

In this episode you'll discover the list of 'lessons learned' that Mark Busse and Ben Garfinkel shared with me recently.

These lessons include:

1. Marketing should not be ignored
2. Employees want more than money
3. It's fine to say 'no'
4. Your online reputation matters
5. What you say is less important than what you believe
6. Count on technology to be a game-changer
7. Baby Boomers are retiring and the rising generation will make changes.

There's a special surprise the end of this episode, so make sure you listen all the way to the end.

Go to Business of Architecture to find out about the lessons learned with regards to branding and identity.

Discover tips for managing your small architecture firm in this interview with business consultant and CFO Hugh Glazer.

Click here to see this episode on Business of Architecture.

Do you make these top financial management mistakes in your architecture practice?

Today we speak with Hugh Glazer, CPA, a business and financial management consultant for the AEC industry.

In this episode, you'll discover:

• The number 1 secret to scaling a profitable architecture practice (4:01)
• The top business mistakes small architecture firms make (5:05)
• The difference between cash basis and accrual accounting, and why this matters to your bottom line (7:30)
• The rolling 13-week spreadsheet for tracking cashflow (10:15)
• The most important metrics to track for firm profitability (15:00)
• How to recognize and stop scope creep (18:50)

Find out more about the top financial management mistakes in the Business of Architecture.