Tue, 26 November 2019
Today we speak with Tom Sprinkle, Design Director for the HKS San Francisco hospitality studio. With more than 25 years of design experience in regional, domestic and international markets, Tom is well equipped to deliver the finest design results for his clients—that sweet spot where form and function intersect with value and worth.
► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live
Direct download: ep306-leading-design-team-tom-sprinkle.mp3
Category:general -- posted at: 5:12am PDT |
Mon, 18 November 2019
Today we explore an alternate career path for architects. Our guest went from a career in architecture into architectural industrial design. He's worked on many high-profile projects creating custom lighting installations and other furnishings. Our guest is Gerald Olesker, founder of ADG Lighting. In today's episode you'll discover how Olesker went from the architecture career path into building a successful design and manufacturing company.
► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live
Direct download: ep305-off-beaten-path-architectural-industrial-design-gerald-olesker.mp3
Category:general -- posted at: 1:00am PDT |
Mon, 11 November 2019
What would happen if an anthropologist studied architects, specifically how architects engage with clients at the beginning stage of a project, the client acquisition stage? An anthropologist is a person who studies humans, specifically the social interactions and behaviors of humans, just in case you need a reminder, like I did. Darby Morris is an anthropologist. For her PhD dissertation she observed 3 architecture firms over the course of one year. She sat in the offices of these firms observing how they engaged with their clients, primarily during the time commonly known as "pre-design" which includes marketing and business development. In her own words, "Architects, despite being known for being egotistical, are not loud enough about who they are because they often don't know who they are (and are not). Even if they did know who they are, how, in a field where advertising was banned for 70 years, do they get the word out to the larger public? Once hired, architects are consistently designing for clients who don't seem to understand exactly what their needs are for the project at hand. How do they get around this?" This is what we'll discuss on today's show. This podcast is sponsored by the DREAM Practice Accelerator, the leading business design program for architecture firms. Whether you are an early stage start-up, mid-career firm owner, or a mature practice, the DREAM Practice Accelerator can help you design and create your firm to achieve your vision faster. Go to BusinessofArchitecture.com/reviews to discover more.
► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live
Direct download: ep304-anthropologist-meets-architecture-darby-morris.mp3
Category:general -- posted at: 1:00am PDT |
Mon, 4 November 2019
Today we welcome Paul McClean to the show. Designer Paul McClean is synonymous with contemporary homes with expansive views, features and connection to the outdoors in the wealthiest parts of Los Angeles. McClean designed homes have been bought be people such as the The Winklevoss twins of Facebook fame, fashion designer Calvin Klein, and Swedish DJ Avicii. In this episode we dive into his story of going from a single-person practice in 2000 to designing some of the largest and most expensive homes in Los Angeles.
► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live
Direct download: ep303-creating-contemporary-home-paul-mcClean.mp3
Category:general -- posted at: 1:00am PDT |
Business of Architecture Podcast
Discover strategies, tips and secrets for running a fun, flexible and profitable architecture practice. The focus here is simple: discussion of ways for architects to create a dream architecture practice: design what you want, when you want, and get paid well for it.
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