Business of Architecture Podcast
Discover strategies, tips and secrets for running a fun, flexible and profitable architecture practice. The focus here is simple: discussion of ways for architects to create a dream architecture practice: design what you want, when you want, and get paid well for it.

Today Rion Willard speaks with the accomplished, design-forward British architect Carl Turner.

This episode is full of amazing insight into the business lessons that Carl Turner has learned as he has explored the intersection between great business and great design.

On today's episode you'll discover:

- How architect Carl Turner started his practice
- How he designed his own award-winning house and leveraged that effort to get exposure and prominence through the media
- How he uses the concept of "optimizing profit" (instead of "maximizing profit") to partner with development entities to create projects that revitalize underused areas

I think you'll love this episode with Carl Turner, and if you do, I'd love to have you leave a review on iTunes or Stitcher.

Direct download: ep229-carl-turner.mp3
Category:Starting a Firm -- posted at: 7:34am PDT